Online course created for women 45+ & makeup artists who want to work with them
Timeless Beauty 45+: Elegant, age-appropriate, and real-life ready makeup
Whether you're a makeup artist looking to refine your skills with mature clients, or a woman in your 40s, 50s, or beyond who wants to refresh your makeup skills and finally feel confident doing your own makeup, this online course is for you.
I’ll guide you through the same technique I use on my clients every day, to enhance natural beauty without masking it, using easy-to-follow steps that actually work for real skin, in real life.
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💬 30-minute 1:1 free session with me:
if you’d like more personalised guidance, you can book a free 1:1 session with me once a month. This is your time to ask questions, go through your makeup, or get help choosing products that actually work for you.
✅ 15-Day Guarantee
Not sure if it’s for you? Try it risk-free. You have 15 days to request a full refund.
💌 Personal Support
Lost your access? Need help? Just email us, and me or someone from my team will support you personally.
Most tutorials are made for 20-year-olds.
Most products aren’t made for texture, fine lines, or real-life events.
And most makeup artists don’t learn how to actually work with mature skin.
It’s not about looking younger.
It’s about looking like you, but a little bit better
radiant, elegant, and confident at any stage.
What worked 20 years ago, might not work today.
And that’s ok.
And rediscover what makeup can still do for you.
Client Reviews
How much have you spent on makeup that didn’t work?
One smart investment today that saves you from years of trial and error.
This is the first online makeup course tailored for women over 45+ and makeup artists who want to work with them
Feel confident working with - or wearing - makeup that flatters real skin, real women, and real life.
Created by professional makeup artist Laura Devides, with over 14 years of experience, this course teaches a tested and repeatable approach designed specifically for mature skin.
Whether you’re a makeup artist working with real clients, or a woman who just wants to feel confident again,
Timeless gives you what you’ve been needing:
A step by step that actually works;
The reasons behind every step;
And the confidence to practice and make it your own.
No more guessing. No more heavy makeup.
Just results that feel natural, elegant, and beautifully you.
What You Really Get Inside Timeless 45+:
This isn’t just any online course. It’s your step-by-step shortcut to confidence, clarity, and real results - whether you’re doing your own makeup or working with real clients.
You’ll get:
✅Clear, step-by-step video tutorials
Designed to work for real life and real skin. Easy to follow. No fluff. No guesswork.
✅ Monthly Live Practice Sessions with Laura
Every second Wednesday of the month, I’m live and available to answer your questions and help you refine your technique in real time.
✅ Beautiful, downloadable class notes and curated product guides
You’ll be able to find all the products very easily;
✅ Product recommendations tailored to mature and dry skin
What to use, what to avoid, and why. No more buying products that end up forgotten in the drawer.
✅ A beginner-friendly makeup method that actually works
Whether you’re starting from scratch or getting back into it, you’ll learn what really makes a difference.
✅ Answers to your personal questions
Got a doubt about your skin, your routine, or your products? You can email us or ask in the lives - I’ll help you personally.
✅ Confidence to work with mature clients
For makeup artists: learn the approach that makes your client feel seen, respected, and beautiful.
✅ 2-year access for the first 50 students
And 6 months of access + the option to renew after that. Take your time, go at your own pace - and rewatch as many times as you like.
These extras were thoughtfully created to make your journey smoother, more inspiring, and more effective, whether you’re learning for yourself or for your clients.
✅ Included with your course:
Lymphatic Drainage for Makeup Prep – Depuff Massage
A calming step-by-step routine to boost circulation and prep your skin before makeup.
30-minute 1:1 free session with me:
This is your time to ask questions, go through your makeup, or get help choosing products that actually work for you.
Curated Product Breakdown + Key Picks PDF
A professional product curatorship - my personal selection of products that actually work on mature and dry skin, explained step by step.
Favourite Brands for Mature Skin
A curated list of go-to brands that consistently deliver beautiful, age-appropriate results.
Skincare Guide for Dry/Mature Skin
Your new prep ritual - simple, effective skincare guidance that supports a long-lasting makeup look.
Budget-Friendly Skincare Guide
Affordable alternatives that still respect your skin and elevate your routine.
Email Support
Have questions or need support? Just reach out - you’re never alone in this.
🎁 Bonus – Consider these my treat for you
Is Timeless 45+ for you?
If you’re a woman doing It for yourself and…
You’ve stopped wearing makeup because it never quite feels right anymore - it’s either too much or does nothing at all.
You’re in your 40s, 50s or beyond and just want to feel beautiful, elegant, and like yourself again;
You’re craving a makeup routine that’s simple, flattering, and actually works for your skin as it is today.
You’re tired of wasting money on products that end up in a drawer because you’re not sure how to use them - or if they were ever right for you in the first place;
You want to learn how to pick the right foundation for you, and how to find the perfect colour match;
You want to finally be able to contour your face in a gentle and flattering way that will enhance your features;
You love the idea of learning at your own pace, being able to rewatch lessons, and seeing real progress every time you sit down to do your makeup;
You’re done with trying to copy Instagram or TikTok tutorials that don’t feel made for you. You want clear, structured guidance that saves you time, money, and frustration.
If you are a Makeup Artist and…
You want to feel confident working with mature skin
No more second-guessing - learn exactly what works, what doesn’t, and why.You want your mother-of-the-bride clients to feel beautiful - and say so
Deliver results that make your client feel as good as they look.You’re tired of stressing, guessing and hoping for the best
Get a tested, repeatable approach you can rely on in every booking.You want to stand out by doing what most artists still get wrong
Age-appropriate doesn’t mean boring - learn how to enhance without overdoing.You want your makeup to look amazing in person and in photos
Create skin that feels fresh, not cakey, even under pressure and studio lights.You want to be ready for any client who sits in your chair
From the glowing bride to her 70-year-old aunt, feel prepared and proud.Charge more for your expertise
Offering a specialised skill like being good in mature skin makeup makes your work more valuable - and your services more premium.
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Timeless is created for:
💄 Makeup artists who want to feel more confident working with skin that’s evolving with time and who are ready to offer an elevated, elegant experience to their clients.
💋 And women in their 40s, 50s, 60s and beyond who want to feel beautiful again when they look in the mirror.
Whether you’re here to upskill professionally or to refresh your own makeup routine in a way that feels natural and doable, you’re in the right place.
I have the full tutorial with all the technique explained and I also have a breakdown of very simple things you can do do day to day to improve your makeup game.
This course is warm, practical, and designed to help you feel good in your skin - just as you are. You’ll learn step by step how to bring back glow, balance and confidence using makeup that enhances who you are, not hides it.
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No, please don’t buy anything beforehand. First, I want you to watch the lessons and see how each product works, then you can create your own makeup list based on what you actually need.
You can also bring your list to our live session and I’ll help you refine it so you don’t waste money on products that don’t suit you or your skin.
Most of us end up buying too many things without really knowing if they work for us. This course is here to change that.
I also included affordable alternatives and product suggestions in the PDF guides to help you choose what works for you.
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No. Think of the full tutorial as your complete toolkit. On a daily basis, you can use just a few steps that make you feel good. Over time, you’ll find the version that works best for your routine.
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Absolutely. This course is not about replacing your whole makeup bag, it’s about understanding what works and why. I can help you check what you already own, to see if those products truly suit your skin and how to make the most of them.
When you buy products that you see online or that influencers recommend, most of the time they end up sitting in your drawer, unused. I’m sure you already have amazing things in your makeup bag, you just don’t know how to use them.
The goal here isn’t to buy more products, it’s quite the opposite.
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Yes, absolutely.
The best way is through your monthly 1:1 session with me, where we can go through your questions together in a personalised way. You can show me your makeup, your products, or anything you’re unsure about, and I’ll guide you step by step.
If you prefer, you can also reach out by email. You’re welcome to send a video, a photo of your makeup, or the product you’re struggling with.
This helps me give you more precise and helpful feedback. 💛
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Yes. Your enrollment in Timeless Beauty 45+ gives you access to one 30-minute 1:1 session per month with me.
This is your time to ask questions, go through your makeup routine, review your products, and make sure everything you’re doing is actually working for your skin.
Sessions take place via Google Meet, and you’ll be able to book a time that suits you when slots open each month. Please note that if you miss your session, it cannot be rescheduled.
If you’d like more support, you’re always welcome to book additional time at €80 per hour.
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Absolutely. This isn’t a basic course. I go in depth explaining how and why I do things the way I do, and what truly makes a difference in the final result.
Even experienced artists often struggle to adapt their techniques for 40+ skin. Here, you’ll learn how to read the face, choose the right textures, and adjust your method to achieve long-lasting, elegant results that photograph beautifully.
Think of it as refining your craft - not changing your style, but elevating it.
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Absolutely! This course was made with you in mind.
Over the years, I’ve worked one-on-one with hundreds of women in private makeup lessons, helping them freshen up their makeup skills, making them feel confident and comfortable doing their own makeup again. Because I have limited availability, I created this course to bring you as close as possible to that same experience you’d have in a private lesson with me, but with a few extra benefits. In person, you can’t rewatch or pause, but here you can take your time and revisit each step whenever you need.
If you’re in your 40s, 50s or beyond and feel like makeup doesn’t work the way it used to, or you’ve never really learned how to apply it in a way that feels right for you, this is the perfect place to start.
Everything is taught step by step, with clear explanations, product suggestions that suit mature and dry skin, and techniques I know actually work. You’ll enjoy the benefit of watching at your own pace, in your own home and to be able to re watch as many times as you like.
You don’t need any experience. Just the desire to feel good when you look in the mirror.
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No tests here. This course is all about your growth and confidence, not pressure. You can learn at your own pace, revisit lessons as often as you need, and use the checklists to track your progress.
And yes, once you complete the course, you’ll receive a certificate of completion to celebrate your learning journey.
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YouTube is great, but it can also be overwhelming. You spend hours searching, guessing what applies to your skin, and hoping it works.
Timeless was created to save you time, money, and frustration.
Everything inside this course is designed specifically for women 40 and over, so the products, techniques, and tutorials actually speak to your needs. No more adapting videos made for much younger skin.
And most importantly, you have direct access to me. You can ask questions about your face, your routine, and the products you already have. You can also join our live practice sessions each month to get real-time support.
It is a guided and supportive experience, not just another video.
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You’ll have 6 months of full access to all course materials, tutorials, downloads, and support. That includes 6 live sessions where you can join me to ask questions, practice together, and get personalised feedback.
You can also send in your questions by email anytime during your access period.
When your 6 months are up, you’ll have the option to renew for another 6 months at a discounted rate.
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You can adapt everything in this course to suit your face. If you’re unsure how, join a live session or email me a photo or question, I’ll help you find the best approach for your unique features.
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Right after your purchase, you’ll receive an email from Hotmart, the platform where the course is hosted. That email will have your login details and a link to access the course.
Just click the link, set your password, and you’ll be ready to go. It’s safe, simple, and easy to use - no tech skills needed.
Inside, you’ll find step-by-step videos, downloadable guides, product recommendations, and monthly live sessions where I’ll be there to support you in real time.
And if you ever get stuck or can’t find your access, just send me an email at customercare@lauradevidesmakeup.com - me or a member of my team will help you personally. You’re not doing this alone.
FAQ: Frequently Asked Questions
Everything is ready for you the moment you enroll - no drip content, no waitlists.
Full access to the videos, class notes, bonus and 30-minute 1:1 session with me once a month.
2 years of access for the first 50 students (regular access is 6 months)
With option to renew every 6-months access afterwards
Option to renew
One-time payment
Hi, I’m Laura Devides, a professional makeup artist with way over a decade of experience working with real women and real skin, especially those in their 40s, 50s, and beyond.
Over the years, I’ve worked with hundreds of women - in private makeup lessons, photoshoots, weddings, and special events - helping them feel beautiful, seen, and confident in their own skin. I’ve developed a practical, elegant approach to makeup that’s designed to enhance natural beauty rather than cover it up.
My work has been featured in The Gloss Magazine, and I’ve worked with brands like Dyson, Redken, and L’Oréal. But what I love most is helping women rediscover the joy of makeup - and teaching artists how to serve this audience with care and skill.
I created this course to share what really works on mature skin - step-by-step techniques, product recommendations, and the kind of personal guidance I give in my one-on-one lessons, now available to more people and ready for you to revisit anytime you need.
If you’ve ever felt like makeup just doesn’t work the way it used to, or you want to feel confident helping women who feel that way - you’re in the right place.
Who am I?
Previously Worked and Featured:
